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toetiee exhibition “If I had wheels, I would be a bike.”

04-15 Sat. —04-30 sun., 2023

PAGIC Gallery is pleased to present a solo exhibition of toetiee “If I had wheels, I would be a bike.”
toetiee majored in Production Design in the US and advertising design in Europe. She has built her career in New York, Tokyo, and Amsterdam. This is the first solo exhibition in Tokyo for the artist, who has returned 5Japan to work as an artist.

toetiee works with acrylic paint, risograph printing, and other media. Her works embrace imperfection, offering glimpses of her humanity through their gaps and scuffs.

In this exhibition, she will present new pieces, including an installation, on the theme of “Bike.” Bikes, or tricycles and bicycles, are the first means of transportation that many people acquire, and they symbolize physical and mental freedom.
Visitors can view the works on a tricycle so that they can be in the shoes of a child. Please enjoy the experience of becoming a part of the bike and the artwork itself.

If I had wheels, I would be a bike.

If you attach wheels, anything can become a bike.
You can run to wherever you like and call it when you need it.
And the moment you sit on a bike, you also get wheels, transforming yourself into an original bike that can take you wherever you want to go.

Artist’s Statement – toetiee

toetiee

Artist / Resident of Nanto City, Toyama Prefecture
2002 – Graduated from the School of Filmmaking, Production Design at the University of North Carolina School of the Arts, USA
2012 – Graduated from the Advertising Art Direction at Miami Ad School in Hamburg, Germany

[Experience]
2002 – Assistant Designer, Set Design Studio, New York, U.S.A.
2003 – Producer, major advertising agency, Tokyo, Japan
2005 – Graphic Designer, Design Studio, Tokyo, Japan
2012 – Conceptor and Designer, Advertising Agency, Amsterdam, The Netherlands
2014 – Freelance Art Director and Designer, Amsterdam, the Netherlands
2015 – Art Director and Designer, Toyama, Japan
2018 – Developed PPPD: persistent perceptible posture-induced dizziness
2021 – Opened “Risogura,” a hands-on risograph printing studio

[Awards]

2013
*Clio Awards 2015, Direct Bronze
*Cannes Lions,2013, Shortlisted

2015
*One Show 2015 Social Media Silver Pencil
*One Show 2015 FilmBronze Pencil
The New York Festival, 2015 Direct & Collateral SECOND PRIZE AWARD
The New York Festival, 2015 Film THIRD PRIZE AWARD
*Cannes Lions, 2015 CYBER SILVER 
*Cannes Lions, 2015 FILM BRONZE 
*Clio Awards 2015, Engagement/Experiential Bronze
Epica Awards 2015 Direct Marketing Glod & Grand Prix

2021
TOYAMA ADC Award, Runner-up Grand Prix

And more

*The World’s Top Three Advertising Awards

Instagram @toetiee_0

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